Annual Fund Manager
Status: Full time, Exempt
Reports to: Director of Development
The Rose Kennedy Greenway Conservancy is seeking an excellent writer and skilled project manager to infuse our rapidly growing annual fund program with compelling storytelling and new marketing and stewardship strategies that will educate, inspire, and engage new donors and long-time supporters alike. This is an opportunity to join a dynamic, young organization and contribute to fundraising efforts for a premier public space. The Greenway Conservancy is committed to providing a park environment that is welcoming to racially, culturally, and economically diverse residents and visitors. You can read more about our mission, vision, and commitment to diversity, equity, and inclusion on our website.
The Conservancy’s five-member Development team currently raises ~$1.8M a year for the park’s operating and capital budgets. To date, the Conservancy’s fundraising success has been based significantly on corporate and foundation giving. Since the opening of the park 12 years ago, The Greenway has helped to generate billions of dollars in development along its edges, and the Conservancy is now poised to deepen the philanthropic engagement of the residents who live along The Greenway, as well as the wider community of individual donors who care passionately about issues including urban greenspace, organic horticulture, public art, and spatial equity. The Annual Fund Manager will be critical to our fundraising success, which will enable the organization to expand programs, deepen community partnerships, and undertake major capital improvements.
Reporting to the Director of Development, the Annual Fund Manager will also work closely with the Senior Development Officer and Database Coordinator to build a community of engaged, informed, and enthusiastic donors. The Development team has grown individual giving 55% in the last two years; the Annual Fund Manager will build on this momentum by lending their creativity, expertise, and passion to expanded donor acquisition and stewardship initiatives.
- Develop and implement a comprehensive annual fundraising strategy for individuals <$1,500 with measurable goals, schedules, and budgets. In addition to personalized print and digital solicitations to renew existing donors, campaigns will include strategies to acquire new donors such as e-appeals, direct mail, and social media.
- Create and manage annual giving marketing strategies, campaigns, and collateral working closely with the Outreach department to develop a multi-channel approach to build the base of Conservancy supporters.
- Generate gift acknowledgements, keeping messaging fresh with timely invitations to participate in engagement activities and personalizing letters with handwritten notes.
- Research potential individual donors, including regular screening of new donors, event attendees, referrals, and prospective board members, etc. Work with Development staff to identify and assign researched prospects to appropriate staff members’ portfolios.
- Develop and implement stewardship initiatives, such as donor mailings and behind-the-scenes tours.
- Support and attend donor events such as quarterly major donor cultivation and stewardship events, the annual Gala on The Greenway, and the Glow in the Park young professionals event.
- Develop and implement a year-round calendar of digital campaigns to promote our new paver and Sponsor a Polli-neighbor dedication programs in coordination with the Outreach department.
- Contribute to the on-going development and refinement of language about supporting the Greenway Conservancy to use for effective storytelling in external communications.
- Coordinate with Outreach on relevant/development messaging for eNews, blog, website, and social media.
- Manage Conservancy Development email account and provide assistance to donors and stakeholders by telephone and email.
The Annual Fund Manager will have the opportunity to participate in activities that increase their understanding of the Conservancy’s work, such as semi-annual all-staff park horticulture projects, field trips to peer organizations, brown bag lunch-and-learns, and staff meetings.
- Bachelor’s degree or equivalent coursework or experience.
- At least 3 years of development experience.
- Excellent written communication and project management skills, and a customer-focused mindset.
- Experience with Salesforce or other CRM a plus.
- Work hours are Monday through Friday, but occasional weekend days will be required.
- Flexibility is required to accommodate evening events and occasional travel.
- Work will generally take place indoors, but the position will require some time on The Greenway.
- Please email one-page cover letter, resume, two writing samples, and three references to: email@example.com with job title in the subject line. Each file name should begin with applicant’s last name.
- No phone calls, please.
About The Greenway and the Conservancy
The Greenway is the contemporary public park in the heart of Boston. The Greenway welcomes millions of visitors annually to gather, play, unwind, and explore. The Greenway Conservancy is the non-profit responsible for the management and care of The Greenway. The majority of the public park’s annual budget is generously provided by private sources.
The Greenway Conservancy is an equal opportunity employer, and does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, citizenship, age, disability, military or veteran status, sexual orientation, genetic information, (including transgender) or any other characteristic protected by law.