2021 Season Wrap Up: Marketing & Events Intern
Written by Katelyn Lipton, Marketing & Events Intern
Hello! I’m Katelyn Lipton, the 2021 Marketing and Events Intern for the Rose Kennedy Greenway Conservancy. I recently graduated from the University of Vermont with a degree in Environmental Studies and minor in Studio Art. I was drawn to The Greenway as a natural oasis in the city of Boston. Having studied the relationship between humans and the environment and the benefits of urban greenspace for both people and the environment, I was eager to get involved in facilitating the enjoyment of this public park. And that’s just what I did!
I worked for both the Outreach and Programs departments here at the Conservancy, so I wore multiple hats working in and out of the office and park. For the Outreach team, I worked on marketing events with external partners on multiple platforms, including our website, social media, and other local Boston calendars. I also helped in curating our eNewsletter campaigns to market different upcoming events and park offerings. My background in Studio Art was definitely helpful in photographing the park and events in addition to creating social media posts. I enjoyed the new installations of the Conservancy’s Public Art Program as well. I was also able to exercise my skills in graphic design, as I refreshed our Greenway Carousel ticket design. My background in gymnastics was also used to remove industrial-grade stickers from some of our storage units.
Working with the Programs team, I assisted in planning various free events and helping them come to fruition in the park. I communicated with event partners before, during, and after events to make sure they happened smoothly and were enjoyed by all. I was also able to enjoy all of the events I worked with in the park! I especially enjoyed working with organizations in Chinatown to bring events to this neighborhood. It warmed my heart to help bring joy and life to this community with events like Lion Dance Performances, Play Sessions, the Chinatown Farmers Market and more. It felt very powerful and very necessary to celebrate Chinatown this summer given the rise of Asian hate crimes this year.
One of my favorite event series I was a part of was the Chin Park Play Sessions. Every Thursday at 5p, we set up bubbles, toys, and the Uniread portable library for kids to enjoy. The kids would always be waiting for us when we arrived! This was a really rewarding event to work on because it was very community-oriented. The kids would tell me that Chin Park was like their backyard, and it brought me so much joy to help create a safe and fun place for local kids to recreate outdoors.
In addition to this event, I also enjoyed bringing live music to the park. From Block Parties and Jazz in the Park to Berklee lunchtime performances, I was able to help bring free live music to the park and also enjoy the shows myself!
I met some amazing people on The Greenway, at the Conservancy, and in its partnerships, and I will carry these relationships with me as I continue to live and work in the Greater Boston area.
Katelyn’s internship is one of three summer workforce development opportunities made possible through a generous grant from Citizens.