Computer Generated Graphics, 2019
“There’s a kind of perfection in experiencing something in its natural environment — like a V-8 muscle car hurtling down Detroit’s Woodward Avenue or a vintage Ferrari flying along the Mille Miglia. While artist Chris Labrooy understands and appreciates an automobile’s ideal context, he enjoys wistfully twisting and contorting cars he loves within the fully digital, three-dimensional worlds he builds.
His impossible compositions are odd and alluring because they appear hyper-real, though every single pixel is meticulously 3-D-modeled, using photographs only for reference. “Nothing is meant to be deliberately deceiving, but that’s a function of the craftsmanship and the hours and hours of experimentation that go into this,” says Labrooy.
Labrooy fashions new ways for us to experience the cars we love, challenging us by changing their known forms but not their emblematic environments. Think of them like digital snow globes he can shake up and play with on a whim.”
Chris Labrooy is an Artist and designer who lives and works in Scotland. After graduating from the RCA with an MA in design products, Chris first began to use 3D technology as a simple tool to visualize ideas for furniture and products. As 3D technology and hardware evolved, Chris saw an opportunity to explore CGI as a creative medium in itself with which he could subvert and twist familiar everyday things into new sculptural forms. Chris is interested in the intersection between architecture, product design and visual art.
Based in Scotland, Chris Labrooy’s work can be seen across the UK, Europe, and the United States for advertising, editorial, and publishing. His clients include Apple, Porsche, Nike, Jaguar, AT&T, Citroen, British Airways, Time Magazine, Mcdonalds, T-Mobile, Transport For London, Ted Baker, Target, and Prudential Callaway Golf.